More businesses are failing to tell users how they track them

A new survey has found that a huge number of businesses continue to track customers online without first asking permission.

A study carried out by CRM Essentials and commissioned by Zoho found that a staggering 62% of US and Canadian companies don’t inform customers that they allow tracking code from third-party services on their websites.

The findings were particularly shocking given that 55% of businesses claimed to have well-defined consumer data privacy policies in place. Given the survey results, which Zoho collected from 1,416 business leaders at companies of varying sizes and industries, third-party ad tracking remains ubiquitous.

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